In a fruit and vegetables market still reeling from the ripple effects of high inflation, one pattern continues to be solid: wellness continues to drive acquisitions of fresh vegetables and fruits. According to The Packer ‘s new Fresh Trends 2025 report, 72 % of consumers claim their main reason for getting fruit and vegetables is to sustain a healthy way of living.
But along with this constant incentive, cost stress loom larger than ever before. Nearly fifty percent of consumers (44 %) now state that price is the top variable in deciding what to buy, up from just 39 % last year. As households manage tighter budget plans, they’re usually reaching for acquainted staples over try out newer or higher-priced choices.
Nevertheless, opportunity is much from lost. The report indicate brilliant spots that today’s marketing experts can harness:
- Millennials and Gen Z are leading the way on attempting brand-new items, checking out organic options and prioritizing ease consisting of prepped veggies to grab-and-go fruit packs.
- Organic rate of interest continues to be durable, with 22 % of customers purchasing natural always or most of the time , especially among younger and higher-income households.
This is a pivotal moment for marketing experts to improve their message. By linking wellness benefits to smart worth, streamlining discovery via tasting or influencer content and spotlighting sustainability, produce marketing experts can all break through buyer care.
Farm Journal’s fresh produce brand name, The Packer, is committed to outfitting the food and ag sector with the insights needed to adjust and grow. The complete Fresh Trends 2025 report is packed with workable data on earnings braces, family kinds and category-specific buying patterns– all to help you adjust your marketing method for the year ahead.